For the first time in its history, Maranello signs off a title partnership for its racing activities. As Ferrari teamed up with global IT brand HP, Francorchamps Motors Brussels welcomes the new team name Scuderia Ferrari HP.
The shared values performance, innovation, trust, and excellence are the building blocks for both global brands and will accelerate team’s achievements.
Both the Scuderia Ferrari Formula 1 team, as the Scuderia Ferrari Esportsteam and the Scuderia Ferrari Driver Academy will benefit the advance sustainable innovation and purposeful technologies arising from this multi-year title partnership with the American Hewlett-Packard (HP Inc).
To celebrate this marriage, F1 fans will be able to see the brand-new livery of Scuderia Ferrari HP for the first time during the Miami Grand Prix which will take place in only a few days. Over the first weekend of May, classic blue tones reignite the spirit of historic moments from the ‘60s and ‘70s and remarkable achievements of legendary drivers like John Surtees and Niki Lauda. Puma’s lifestyle collection captures the essence of passion, perseverance, and unparalleled success.
Scuderia Ferrari HP fans can look exactly like their heroes Charles Leclerc and Carlos Sainz as the Puma exclusive Miami limited edition collection is on sale since end of April.
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